Job Information
Warner Bros. Discovery Senior Manager, Fashion Category in Shanghai, China
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
General Summary:
Warner Bros. Discovery Consumer Products extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. It partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.
The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, CP team is one of the leading licensing and retail merchandising organizations in the world.
To be successful at CP team, you must have a willingness to model our values and behaviours, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.
Key Responsibilities:
Develop Fashion category long term strategic licensing plans and medium- and long-term sales strategies.
Identify growth opportunities and new business initiatives with the goal to drive incremental revenue.
Identify and apply competitive/industry key learnings and trends and apply to growing new business.
Provide critical input, research and analysis on strategic initiatives and high-level business decisions.
Existing licensee evaluation, renewal deal term negotiation including recommends guarantees, and royalty rates based on specific property and current market assumptions , category analysis and day-to-day category management; Establishes and cultivates potential licensees, prepare presentations, contract negotiation, and follows through to execution; Monitor licensees’ overall performances throughout contract term, including product sales, financial commitments, marketing efforts and distribution strategies.
Examine potential to cross-promote products between licensees to maximize sales opportunities.
Attends assigned trade shows and visit licensees as necessary to develop licensee base for Fashion and other categories may related.
Manage and monitor revenue and expense budgets across Fashion category to ensure that financial objectives are achieved.
Be able to monitor and work with Franchise, Product Development and Creative to coordinate all aspects of licensees’ product development.
Local Production: Kick off the Consumer Products opportunity for Local Production to support and establish local IP in China.
Coordinate with global and local Legal, Franchise, Creative team to work out a new business model to raise brand awareness and enhance the business opportunity for WBD Chia.
Develop category strategic, licensing plans and sales strategies for Local Production IP.
Identify growth opportunities and new business initiatives with the goal to drive incremental revenue. Work closely with global Franchise team and cooperate with local Franchise team to develop local strategy for Fashion category according to global strategy and local market situation and guide and supervise the implementation and completion of licensees.
Partner with Group Marketing, Theatrical Promotions and Local Production to ensure alignment on business strategy, cross BU cooperation and client communication for China.
Cooperate and support e-commerce department to carry out the work, coordinate the maximum cooperation of licensees to achieve the business goals of e-commence in China.
Special projects as needed.
Experience required:
8-10 years of experience in sales and marketing including at least minimum 5 years in entertainment licensing or related field.
Knowledge of Fashion category licensing required.
Experience in studio environment preferred.
Education, Professional Training, Technical Training or Certification:
Bachelor’s degree in Business, Communications, Economics or related field required.
Master’s degree preferred.
Competencies we are looking for:
Fluent in Chinese and English.
Role models WBD values.
Must have a successful track record in category management and proven ability in developing, analysing and implementing business strategies and plans.
Must have excellent negotiating skills, flexibility and knowledge of consumer products and the licensing industry.
Must have ability to organize and prioritize work, prepare and present written and oral sales presentations, and communicate with clients, licensees, and management to determine needs and solve problems.
Effective and proven interpersonal, written and presentation skills.
Must be able to communicate effectively and tactfully with all levels of personnel, inside and outside the company.
Must have effective and proven problem-solving skills.
Must be confident and demonstrate initiative.
Must be an analytical thinker.
Must be a strategic planner.
Must be able to multi-task.
Must be able to work under pressure.
Must be able to travel as needed.
*Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.