Job Information
Warner Bros. Discovery Analyst, Retention & Engagement in Sao Paulo, Brazil
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job
Analyst, Retention and Engagement plays an integral role in the execution of the Retention and Engagement strategy. With support, they will be responsible for the development and execution of CRM programs across lifecycle themes such as conversion, retention, engagement, monetization, commerce and others.
S/he will be working closely with operations, data, audience and other marketing team members to articulate company needs and represent the users’ behaviors and interests. This specialist will collaborate with multiple internal stakeholders to build, deploy, optimize and continuously iterate marketing and transactional email, push, and in-app campaigns for both HBO Max. The ideal candidate will be highly data driven and motivated and will be able to participate in strategic plans while demonstrating effective hands-on execution and creative ideation. Exhibits a strong sense of ownership. They should also possess experience in brand or content marketing
Job Description
Assists in creative and operational briefs creation and QA of creative assets.
Develops new use cases and designs programs guided and inspired by data to maximize customers lifetime value
Defines, manages and implements (with support) retention and CRM marketing tactics and strategies across the lifecycle of a user.
Understands and tracks user retention and other key performance metrics; works with data and analytics teams to develop reports and dashboards to track and optimize consumer behavior and campaign results
Collaborates with growth marketing areas (acquisitions, paid media, social media, customer service, publicity, partners marketing) to develop cross-channels initiatives
Partners closely with dedicated CRM operations managers per assigned theme (Conversion, Retention, Engagement, Profile, Monetization, Etc.) to bring campaigns and automated programs live
Partners closely with creative services for asset production throughout the creative process of campaigns
Manage program performance on an ongoing basis and optimize rules to maximize effectiveness.
Scope and execute A/B and multivariate tests across all communication channels
Essentials
Experience in a lifecycle marketing or CRM role in a media company or ad agency
Experience with video streaming or subscriptions services desired
Bachelor's degree in business, Marketing, Digital Marketing or creative/content related field
Experience with CRM (email) platforms and marketing performance platforms such as Braze, PostUp, Adobe
Proven experience leveraging performance and audience data to inform successful marketing campaigns
Knowledge and strong interest in culture, media and entertainment (TV, music, arts.)
Experience with project management tools such as Monday, Asana, Trello, Jira, Monday, Aha, others
Proficient with Microsoft Suite or Google Drive Suite such Power Point / Slides, Excel / Sheets, Keynotes, others
Experience implementing A/B testing to optimize and refine programs
Fluency in Spanish or Portuguese, and English is a must
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.