Job Information
Warner Bros. Discovery Sr. Manager, Audience Insights in Burbank, California
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
This position will be responsible for consulting with the Warner Bros. Digital Marketing team to develop the framework, process, and infrastructure for executing a data-driven audience insights practice. This includes evaluating project requirements based on operator feedback, communicating business requirements to data engineering, establishing the business use for WB-owned data, building statistical models to establish marketing KPIs, and leading weekly, consultative stakeholder meetings to evaluate performance and make optimization recommendations.
Your Role Accountabilities…
Owns stakeholder operator relationships; understands business needs and establishes project requirements. Proactively develops project plans for operators based on business understanding and executes against plan to develop recommendations
Determines attributes of top-performing advertising campaign assets and recommends optimizations
Directs data engineering team on business requirements and oversees their efforts to ensure requirements are being met
Establishes marketing key performance indicators (“KPIs”) based on accumulated business knowledge and regression analysis of social, digital and behavioral data sets, independently selecting appropriate statistical method
Determines and designs appropriate dashboards to be published; Review automated interfaces to ensure ongoing information quality
Qualifications & Experience…
5 - 7 years’ experience with media and marketing optimization analysis, working directly with senior level executives
Media and entertainment experience preferred
Bachelor’s Degree in Statistics, Data Analysis, Data Science, Computer Science, Information Technology, Information Systems, Business Analytics preferred
Knowledge and experience with Statistical analysis necessary; R/SPSS proficiency
Knowledge and experience with SQL
Tableau certified preferred
Detailed expertise in R/SPSS, Excel, PowerPoint, and Tableau
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.