Job Information
Warner Bros. Discovery Manager, Franchise Management & Marketing in Burbank, California
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Warner Bros. Discovery Global Consumer Products Inc. seeks a Manager, Franchise Management & Marketing department. The Manager is a member of the Global Franchise Management & Marketing team, responsible for supporting WBCP’s Classic Animation. This team is responsible for the global management of the franchises within Consumer Products which includes developing and driving the CP Global Franchise Plan and marketing activations.
The Manager, Franchise Management & Marketing for the Classic Animation team will lead the Tom and Jerry and Scooby Doo franchises while providing support across Looney Tunes and other classic animation properties. They are responsible for managing the day-to-day business, including marketing approvals, support the creation of annual franchise plans, marketing plans and marketing materials for Tom and Jerry and Scooby Doo franchises. They will also support the Director across other Classic Animation franchise needs, including management of the CP digital marketing efforts and global franchise activations.
The position requires a deep knowledge of the Looney Tunes, Tom and Jerry, and Scooby Doo library of stories as well as strong written and verbal communication and liaising with internal and external parties, including but not limited to other WBDGCP departments (Category, Retail Business Development, Creative, Finance, Legal, Insights, Themed Entertainment, Digital, etc.) WBD Divisions (Franchise Development, Theatrical, Home Ent., WBIE, WBA, CN, etc), vendors, colleagues around the world, etc.
Your role accountabilities...
Grow Tom and Jerry and Scooby-Doo CP business by assisting in the development and communication of annual CP franchise plans
Lead the development and execution of Franchise activation plans, sales tools, and brand guidelines
Manage the day-to-day review/approvals of all Tom and Jerry and Scooby Doo marketing submissions for the core business, and support on other Classic Animation submissions as needed/assigned
Assist in the development of supporting materials and communication tools for internal and external stakeholders as needed
Develop and maintain relationships with key stakeholders to ensure a reliable and timely flow of information and submission materials - particularly the Animation Global Franchise Development team
Provide brand guidance to licensees and internal WBDGCP in the development of their franchise programs
Project-manage external agencies in the development of franchise tools
Oversee day to day management of CP digital marketing efforts across portfolio
Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
Partner with international offices to drive regional implementation of strategies and franchise activations
Other projects and duties may be assigned dependent on business development and needs
Qualifications & Experience...
Minimum 3-5 years work experience in a related field required
Brand and/or Franchise management experience required
Entertainment or licensed consumer products experience is strongly preferred
Bachelor’s degree with coursework in business/marketing strongly preferred
Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
Effective and proven management and interpersonal skills are critical
Must have sound understanding of strategy development, marketing principles and brand management
Strong knowledge of digital platforms and media marketing tools
Must have a clear understanding of the dynamics and needs of licensing
Effective written and oral communication and presentation skills (design and verbal)
Knowledge of file set-up, maintenance and filing procedures
Knowledge of basic math, spelling, grammar, punctuation
Fluent command of the English language required; second language is a plus.
Must be well organized with effective and proven planning and follow-through skills
Must have the ability to pay close attention to detail and understand written and oral instructions
Must have the ability to communicate effectively and tactfully with persons on all levels, in person, written, via phone, video conference, etc.
Must have the ability to organize and schedule work effectively
Must have the ability to work well under time constraints
Must be able to handle multiple projects and prioritize assignments
Must have the ability to effectively meet critical deadlines
Must be a team player
Management has the right to add or change duties and job requirements at any time
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $72,240.00 - $134,160.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.